QUALITY ENHANCEMENT PLAN MARKETING SUB-COMMITTEE
Minutes
September 14, 2015
11:00 a.m. JBH 123 Conference Room
Attendees: Roger Demary, Lorrent Smith, Nicole Lossie, Chris Coats, Marti Covington, Christy Ponce, LeAnn Allison
- Review and approval of minutes from last meeting –
This is our first meeting of the Marketing Sub-Committee
- What is being done
Website – Main Page. Main menu: Home, QEP Summary, QEP Outcomes, What’s in it for me, Things to Know, Timeline, Committees, QEP Minutes, Resources, FAQ, Feedback. Will use a video to give an overview of the plan. Answer the questions: What is a QEP. Highlight the main steps of the QEP.
Summary: Executive Summary
Outcomes: Expected outcomes from the QEP
What’s in it for me: Break this into categories for students, faculty & staff, parents, and business & industry
Timeline: Use 2-year timeline from QEP
Implementation Team: Table with sub-committees and members
QEP Minutes: update with minutes
Resources: Resources and references from the QEP
FAQ: Top questions that could be asked about the QEP
Feedback: Location for anyone to ask questions about the QEP
Roger Demary will begin development of website from materials discussed
Email Blasts: These are being compiled from the QEP and reviewed by committee members via email before next meeting. All users QEP: What you need to know will begin on 9/28 to all users
FB, Twitter, LI: Chris Coats will work on Facebook, Twitter and LinkedIn promotions
Video: Chris Coats will edit video from professional development week for website
Slogan: Marti Covington will work on creating slogans that enhance the Navigate Your Future, Create Your Own Adventure: idea – Navigate Your Future #WhatsYourPath, Core Concepts Exploration, Planning, Support by 9/16
Printed Materials: Lorrent Smith will work on several concepts for flyers, posters and banners that will be placed around campus using logos already created and additional ideas ready 9/18
Marketing verbiage, printed materials, website and all other materials will be discussed by the committee via email before the next meeting.
- Next Meeting- Monday, September 21, 11 a.m., JBH 123.